I found someone who transcribed part of Seth Godin’s 2009 TED talk on tribes….
….”The Beatles did not invent teenagers. They merely decided to lead them. That most movements, most leadership that we’re doing is about finding a group that’s disconnected but already has a yearning. Not persuading people to want something they don’t have yet.
When Diane Hatz worked on The Meatrix, her video that spread all across the internet about the way farm animals are treated, she didn’t invent the idea of being a vegan. She didn’t invent the idea of caring about this issue. But she helped organize people, and helped turn it into a movement.
Hugo Chavez did not invent the disaffected middle and lower class of Venezuela. He merely led them.
Bob Marley did not invent Rastafarians. He just stepped up and said, “Follow me.”….”
You can watch the full talk on the TED website.
